https://www.anna-ross.com/home-1 daily 1.0 2024-04-03 https://images.squarespace-cdn.com/content/v1/5e3074fae683e31c50003000/aa856046-4e56-4670-98f5-985140060f82/5cec1d5d-ac6f-42dc-a42d-1fb013d09a07.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.anna-ross.com/writings daily 0.75 2023-09-19 https://www.anna-ross.com/portfolio daily 0.75 2022-01-01 https://images.squarespace-cdn.com/content/v1/5e3074fae683e31c50003000/3624e6d0-0d5e-45a8-a054-7f0f07c52749/331ocmuw3SFF22_Social_Covid-Policy_horizontal.png Portfolio - Sundance Institute User experience design, product strategy, and product management to support the first-time fully online Sundance Film Festival 2021 and the adapted hybrid in-person and online Sundance Film Festival 2022 https://images.squarespace-cdn.com/content/v1/5e3074fae683e31c50003000/acf62110-5f29-4f4b-9dc2-16cb8e71711a/UX+Portfolio.png Portfolio - Deloitte Digital Digital transformation and user experience design for several federal, state, and local government entities, supporting mission critical deliver of improved customer experience for the American people https://www.anna-ross.com/deloitte daily 0.75 2022-01-02 https://images.squarespace-cdn.com/content/v1/5e3074fae683e31c50003000/a76e7b0b-daf3-4958-8b45-a2287bd55e5d/Untitled+design+%2829%29.png Deloitte - Lab Approval Request Portal: High-Fidelity Prototype A large federal agency handling approval of lab-manufactured goods and chemicals needed a digital solution for their yearly safety protocol approval processes. As most end-users of the intended system would be large, legacy corporations, the solution demanded simplicity, elegance, and ease-of-use. Additionally, the solution needed tailored experience to the specific compliance measures that applied to each particular user. I developed wireframes for the full Lab Approval Portal for users to submit new applications, review outstanding approvals, answer common questions about the approval process, and send questions about their needs. The wireframes leveraged a combination of reusable components from the Salesforce Library accompanied by custom UX when necessary. The approval application process was adapted from several paper forms with inconsistent and confusing instructions, to a streamlined, step-wise experience. Users are initially shown which pieces of the approval process to which they were beholden, so they could adequately prepare to submit their materials, and are given clear progress markers throughout the process. Users are also given clear pathways to reconcile outstanding or rejected applications, by providing a virtual “file cabinet” for all of their submissions. No more rummaging around to find your approval from 3 years ago! https://images.squarespace-cdn.com/content/v1/5e3074fae683e31c50003000/f0eb6159-c02c-4c92-88b1-654a2450737d/Wireframe1.jpg Deloitte https://images.squarespace-cdn.com/content/v1/5e3074fae683e31c50003000/b63ea527-67e7-489a-a004-ce8cac5f7b81/Wireframe2.jpg Deloitte https://images.squarespace-cdn.com/content/v1/5e3074fae683e31c50003000/234de4e7-03bc-41f8-b93d-4dd7cebaadf8/wireframe3.jpg Deloitte https://images.squarespace-cdn.com/content/v1/5e3074fae683e31c50003000/141a70c3-20b2-4efd-8555-a1fd7a7f2db1/wireframe4.jpg Deloitte https://images.squarespace-cdn.com/content/v1/5e3074fae683e31c50003000/41195026-9d45-4b03-a0ff-883b6189187e/Wireframe5.jpg Deloitte https://images.squarespace-cdn.com/content/v1/5e3074fae683e31c50003000/e3f4cf1b-3230-4da5-a9f6-27482b72aa18/wireframe6.jpg Deloitte https://images.squarespace-cdn.com/content/v1/5e3074fae683e31c50003000/44a52c20-2957-40e9-b6c2-19277d9cd4a7/wireframe7.jpg Deloitte https://www.anna-ross.com/sundance daily 0.75 2022-01-03 https://images.squarespace-cdn.com/content/v1/5e3074fae683e31c50003000/093b9d46-a4eb-4906-b48c-501b6258f363/Untitled+design+%2825%29.jpg Sundance - Festival Mobile App: High-Fidelity Wireframes Due to COVID safety and compliance, the process for Festival attendees to vote for Audience Awards in-person required a digital solution to replace the historical paper ballots. In addition to drafting the entire user experience of the Festival Mobile app, I was additionally required to incorporate this new voting mechanism. The voting needed to be as simple as previous years: snag a paper ballot upon arrival at the theatre and hand it back on the way out after voting. I devised a solution wherein users receive a unique 5-digit code in the theatre that they enter on the mobile app to register their vote. Navigation to the voting section of the app is persistent across the entire app, allowing for quick access. A straightforward tap on the stars allows the user to cast their vote, with a clear indicator that their vote was recorded successfully. Not only did this provide a simple solution for audience members to vote while keeping them safe and healthy, it also simplified the vote calculation process post-fest — no more counting each vote by hand! See additional Festival Mobile App high-fidelity wireframes below. https://images.squarespace-cdn.com/content/v1/5e3074fae683e31c50003000/9cbde1d8-6abe-408c-96b2-ea05156bf55e/Untitled+design+%2827%29.png Sundance https://images.squarespace-cdn.com/content/v1/5e3074fae683e31c50003000/5374e352-60fb-4d90-96c6-bb2c8d8a9581/Desktop+-+1.png Sundance - Festival Village: Prototyping and Proof of Concept Festival Village was introduced to Festival partners and sponsors as a part of Sundance Film Festival 2021 (SFF21) to serve as the online expression of all partner activations. Based on learnings from SFF21, I was tasked with prototyping and developing a proof of concept for a more welcoming and interactive Festival Village, clearly highlighting high-level donors and sponsors, while maintaining the values of the Institute and its community organization partners. My proof of concept was a feed-view model for Festival Village, a radical reimagining of the static presentation of partner content from SFF21. https://images.squarespace-cdn.com/content/v1/5e3074fae683e31c50003000/bc374151-dbf3-4e0a-aebe-2b72560fef0f/M-APP-Brought-to-you-3.png Sundance https://images.squarespace-cdn.com/content/v1/5e3074fae683e31c50003000/107cc551-b15e-4278-8388-ed3ac7791114/My+Account_My+Schedule.png Sundance My Schedule - personal schedule of all favorited and ticketed screenings and Festival events https://images.squarespace-cdn.com/content/v1/5e3074fae683e31c50003000/344b1909-4071-4648-be6c-2e6c385d3afc/MAPP-FPG-Landing.png Sundance https://images.squarespace-cdn.com/content/v1/5e3074fae683e31c50003000/6af86d7d-e126-4c4a-997d-76ca7f6a7565/My+Account_My+Schedule-1.png Sundance My Schedule - personal schedule of all favorited and ticketed screenings and Festival events https://images.squarespace-cdn.com/content/v1/5e3074fae683e31c50003000/2564e5c7-8a59-47f4-8e4c-d9758e65f409/M-APP-FPG-Film-Page+expanded.png Sundance https://images.squarespace-cdn.com/content/v1/5e3074fae683e31c50003000/b8674f54-2b63-4581-b17a-c68f59b58286/updateticketing1.jpg Sundance My Schedule - Transfer Tickets - send one of your tickets to another guests https://images.squarespace-cdn.com/content/v1/5e3074fae683e31c50003000/43d529b9-c7c0-4823-ab8c-078922268942/M-APP-My-Sched-V2.png Sundance https://images.squarespace-cdn.com/content/v1/5e3074fae683e31c50003000/75476953-9ffd-461d-9426-e3614e92d907/ticketing+update2.jpg Sundance My Schedule - Cancel Redemption - remove a ticket you have selected from your ticket package https://images.squarespace-cdn.com/content/v1/5e3074fae683e31c50003000/5ea25f90-49e7-4c67-a7c4-4ecf2490049f/M-APP-Sponsor-1-1.png Sundance https://images.squarespace-cdn.com/content/v1/5e3074fae683e31c50003000/b786018a-cb8d-48a4-ac5c-7686f0b71890/Venue+List+Landing+_+Option+2.png Sundance Venue List - landing page for all venues included in the Festival https://images.squarespace-cdn.com/content/v1/5e3074fae683e31c50003000/ba1e725e-b98d-4270-8e2d-625811dfbd3e/M-APP-Nav.png Sundance https://images.squarespace-cdn.com/content/v1/5e3074fae683e31c50003000/e0503d4f-040c-4cb9-a062-8540f67fb63c/Venue+List+Details+_+Option+2+Pt+2.png Sundance Venue Details - basic template for details on a particular Festival venue https://images.squarespace-cdn.com/content/v1/5e3074fae683e31c50003000/b643d559-4b1a-4f2f-b8d4-dbd0618dcea2/Venue+List+Details+_+Option+2+Pt+4.png Sundance Venue Details - template for details on a Satellite Screen (arthouse theatres around US screening Festival films) https://images.squarespace-cdn.com/content/v1/5e3074fae683e31c50003000/aa7d362e-89df-4977-add0-2ac5c5820410/Venue+List+Details+_+Option+2+Pt+3.png Sundance Venue Details - template for details on a sponsor's venue https://images.squarespace-cdn.com/content/v1/5e3074fae683e31c50003000/7446a512-77f6-4589-9073-061b327ff813/Tabloid+-+7.png Sundance VIP Ticket Selection - layout of all ticketing options available to VIP Festival guests https://images.squarespace-cdn.com/content/v1/5e3074fae683e31c50003000/1d041ab9-d83f-4264-930e-1003b1027f69/Tabloid+-+9.png Sundance VIP Ticket Selection - details on a single ticketing option available to VIP Festival guests https://images.squarespace-cdn.com/content/v1/5e3074fae683e31c50003000/70bf6e54-2b08-4cdd-be22-903e1b8dfa7b/02-REDEEM-AVAILABLEVOUCHERS.png Sundance "Redemption Wizard" - prompts for users to utilize a ticket on one of their package for a screening they added as a favorite https://images.squarespace-cdn.com/content/v1/5e3074fae683e31c50003000/5741f7c2-116a-4040-b95b-5000be4314ed/02-REDEEM-AVAILABLEVOUCHERS-CONFIRMATION.png Sundance "Redemption Wizard" - prompts for users to utilize a ticket on one of their package for a screening they added as a favorite - success message https://images.squarespace-cdn.com/content/v1/5e3074fae683e31c50003000/cc59fd1d-3eb5-4d7a-a091-d27979d7d7d0/02-REDEEM-AVAILABLEVOUCHERS-Multi%2BMouseover-1.png Sundance "Redemption Wizard" - prompts for users to utilize a ticket on one of their package for a screening they added as a favorite - mutliple passes on account that can apply to the favorited screening https://images.squarespace-cdn.com/content/v1/5e3074fae683e31c50003000/c6f246f7-2880-4c31-bd50-050449fa8698/02-REDEEM-NOAVAILABLEVOUCHERS.png Sundance "Redemption Wizard" - prompts for users to purchase a ticket to the screening they just favorited if they do not have a package on their account that will grant them access https://images.squarespace-cdn.com/content/v1/5e3074fae683e31c50003000/767908de-2a53-4f33-aa93-6340be9e7cc8/02-REDEEM-AVAILABLEVOUCHERS-SOLDOUT.png Sundance "Redemption Wizard" - informs user the screening they just favorited is sold out https://images.squarespace-cdn.com/content/v1/5e3074fae683e31c50003000/29bbeb0e-dd00-4921-a111-94e1d2f38cff/Lobby+-+Engagement+modules+2.png Sundance Screening Experience - pre-screening online "lobby" with interactive chat and promoted sponsor content https://images.squarespace-cdn.com/content/v1/5e3074fae683e31c50003000/9b1f41d1-b0b9-4ef2-aac5-54aca45e8a73/LIVE+Q%26A.png Sundance Screening Experience - post-screening Live Q&A experience with interactive chat and question submission modules https://www.anna-ross.com/badger daily 0.75 2023-09-19 https://images.squarespace-cdn.com/content/v1/5e3074fae683e31c50003000/e2e2cb66-8e9e-49ee-87e7-725301179025/tone_reel_vid+%281%29.jpg https://www.anna-ross.com/videos daily 0.75 2023-09-19